As the name suggests, the show tries to bring in luck to Zee viewers. In this show the viewers are called up by an anchor who is known as “Adhirshta Lakshmi” after they have registered themselves for the show through SMS or IVRS.
Callers are asked easy questions in order to put them at ease and for each right answer, prizes are given out to the viewers.
The sole aim of Adhirshta Lakshmi is to flood the homes of Zee viewers with a plethora of gifts. As this is the motto behind the show, it is made sure that the viewers are simplest of simple questions in laymen language to make it easily understandable.